Making the horse drink

Yeh Woh

News on Sunday

If there is one thing the entire mass media of Pakistan, and indeed all Pakistanis with an opinion or two agree on, it is the need to inculcate some basic professional ethics into the news media industry. Every single newspaper, every television channel and nearly every anchor person and columnist has a stated position which acknowledges gross violations of ethics on a daily basis, and urges on the reform process.

We have done it for so long that we are getting rather good at it. We boldly accept we work in an unethical environment, thereby implying that we could be ethical professionals only if the environment was right. This opens up media people to plenty of support and encouragement from well meaning people in the world who believe there is no wrong that can not be righted in a five-day training workshop.

Every day somewhere in the country, a group of journalists is taught ethics of reporting on violence, or labour issues, or working women, or elections, or acid crimes … you think of a subject, a theme, and a donor promptly finds money to train or sensitise limited number of media persons in treating that subject professionally. International financial institutions have the money to train business reporters, INGOs are only interested in the humanitarian aspect of reporting, a UN agency can spend a fortune getting us a code of ethics for portraying children, and a country on the reverse side of the globe can fund a campaign to encourage reporting on our environmental issues.

Have the sundry admissions of culpability by all concerned, training of journalists, and five-star consultations with senior editors and owners, made our output any more ethical? Is it possible for an outsider to train part of a local industry, on the application of ethics to one part of the business only, and get wholesome results? Can an industry reform itself by simply shouting for help without putting in any effort, time, and money? And finally, having brought a thirsty horse to water, how do you make it drink?

These are not rhetorical questions, and their purpose is not to belittle the efforts of reformers – all of whom are foreigners or those relying on foreign funding. The idea is to consider the possibility that the horse is only pretending to be thirsty and that is why it won’t drink clean, fresh water. Or that it prefers muddy water that its digestive system is used to.

Ask any group of front line journalists – reporters, subeditors and camera persons – and they’ll tell you their editors are interested in quantity not quality. That they will never allow them the time, space, and material resources to work on a story professionally and ethically. And therefore the only advantage of sitting through a training is, getting a break from work.

At a recently held discussion, senior journalists including well known anchorpersons and working and former editors, agreed that the unethical influence in the news media is entirely the doing of media owners who are obsessed with ratings and breaking news.

Owners of mainstream media are loath to being questioned, but I’ve had the opportunity to ask a group of local media owners in Peshawer what or who stops them from running their business with due regard for the principles and ethics of journalism, and their unanimous reply was: the intelligence agencies.

So, where to begin the reform process then? From intelligence agencies? Or coax media practitioners at every level to know and be responsible for upholding professional ethics within our own spheres, and put in place a media watchdog with real teeth to ensure journalists are not penalised by owners for being loyal to their profession?

The owner is in the business of making money, or getting political patronage, or both, but they are not journalists. They hire a professional editor who exercises executive authority in the day to day running of news operation. Whatever little is ethical in the output then, is credited to the editor, and all the unethical stuff is thrown at the door of the owner, simply because no one dares knock on that door.

If the editor/director is not part of the solution, they are part of the problem. And a big part of a big problem. If the only way foreign donors know of reforming a pesky media is training, then let the senior most editors and newsroom heads be the first to go through it. They need it more than the fresh recruits who simply adapt to the culture created by senior editors.